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The North Face to Use 100% Recycled Polyester Fabric By 2016
Published Sustainable Brands  7/22/2014
The North Face has announced a series of updates to its CSR agenda, such as using 100 percent recycled content for all of its polyester fabric by 2016.The most significant updates focus on increased use of recycled content in apparel, an extended lifecycle for products through Clothes the Loop, a
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Carbios Announces Milestone in Controlled Biodegradation Process for Disposable Soft Plastics
Published Sustainable Brands  7/22/2014
Carbios, a French green chemistry company specializing in technologies enabling the recovery of plastic waste and the production of bio-polymers, has announced a significant step forward in the development of its controlled biodegradation process for disposable soft plastics.With its new process,
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Commission Threatens Future of Tuna by Sidestepping WWFs Pleas to Limit Catch
Published Sustainable Brands  7/22/2014
WWF says it will now urge a suspension of fishing for Pacific Bluefin tuna, if fishing nations fail to set binding catch limits in line with scientific recommendations this year.WWF’s hardening stance follows an inconclusive annual meeting of the Inter American Tropical Tuna Commission (IATTC),
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Coca-Cola Enterprises Recycling Conundrum (or 8 Ways to Reinvent Consumer Recycling)
Published Sustainable Brands  7/22/2014
After an 11-week challenge in partnership with design and innovation platform OpenIDEO, the eight winning ideas for Coca-Cola Enterprises’ (CCE) brief to encourage consumer recycling are as simple as an illustrative sticker and as complicated as a dedicated app. It’s all in a bid to close the
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Company Develops Coconut Husk-Based Filters to Treat Wastewater
Published Sustainable Brands  7/21/2014
Premier Tech Aqua (PTA), a business unit of the Environmental Technologies Group of Premier Tech, has announced that it has achieved a breakthrough in its compact biofiltration technologies for the onsite wastewater treatment industry.The company says its new Ecoflo Coco Filter is a model of
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Australian Government Backtracks on Carbon Tax
Published Sustainable Brands  7/21/2014
The Australian Senate has voted 39-32 to repeal the country's carbon tax after years of fierce political debate.The tax on the country’s biggest polluters was passed by a previous government. Introduced in July 2012, it charges the 348 highest polluters A$23 (£13; $22.60) for every ton of greenhouse
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UCS: Sustainable Palm Oil Manifesto Falls Short of a Revolution
Published Sustainable Brands  7/21/2014
The word “manifesto” rarely conjures up positive connotations. That word brings to my mind Karl Marx’s famous tome, at best, and, at worst, images of a bearded man in a remote cabin. Regardless, it’s a word most often associated with people or groups with strongly held convictions trying to shake up
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WWF, IKEA Release Better Cotton Initiative Progress Report
Published Sustainable Brands  7/21/2014
The WWF and IKEA have released a new report highlighting the impacts of their work with the Better Cotton Initiative (BCI), as the organization restates its aim to make up 30 percent of global cotton production by 2020.Two of the founding members of BCI, WWF and IKEA started collaborating in 2005 on
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The #CVSEffect in Action: Wagon Train Edition — IKEA, GM, Mars Stand Up for Climate Policy
Published Sustainable Brands  7/18/2014
Previous articles in this series talked about leading businesses taking bold steps on their own for the common good — because it's the right thing to do — even if it costs the company financially in the short term.This time I want to point to the latest wave of businesses working collaboratively on
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Effective Sustainability Initiatives Garner Accolades from Cannes, IPA
Published Sustainable Brands  7/17/2014
The word sustainability, first used around 1727, is derived from the Latin sustinere (tenere, to hold; sus, up). By that definition, sustainability just got a boost at the recent Cannes Film Festival as superstar musician/activist Bono was awarded the inaugural Cannes LionHeart
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