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The Mindset Gap in Addressing Sustainability Context
Published Sustainable Brands  7/30/2014
In the first piece in this multi-part series, “The Sudden Materiality Shock,” we spoke of the key (but underappreciated) role that Sustainability Context plays in defining Materiality, and the need to develop a reporting mechanism that captures this interconnection, which could eventually best be
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Tetronics Helping BlueOak Reclaim Precious Metals From E-Waste
Published Sustainable Brands  7/31/2014
BlueOak Resources, a Burlingame, Calif.-based startup that aims to convert e-waste into a sustainable source of critical metals and rare earths, has chosen e-waste-recovery specialist Tetronics to provide plasma-refining technology for the recovery of precious metals from e-waste, first in a
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How Uncle Matt’s Organic Is Revolutionizing Florida’s Citrus Groves
Published Sustainable Brands  7/29/2014
With its subtropical climate and rich pest population, Florida has been slow to embrace the organic movement: Fewer than 8,000 of its 541,328 acres of citrus groves are organic. Matt McLean has made it his mission to change that. As the founder and CEO of Uncle Matt’s Organic — the largest and
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Food Waste Used to Construct Venues for 2014 Glasgow Commonwealth Games
Published Sustainable Brands  7/30/2014
Food and garden waste from households throughout Glasgow has been transformed into compost and used in the development of Glasgow 2014’s Athletes Village and other Commonwealth Games venues, according to Zero Waste Scotland. Along with the use of compost during construction, the Athletes Village has
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The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?
Published Sustainable Brands  7/30/2014
Socially and environmentally conscious attitudes are gaining ground, but corresponding purchases and behaviors are stagnant or heading south — and the rebounding economy may be the culprit. That’s the latest finding from Shelton Group’s seventh annual Eco Pulse™ study, released this week. Eco Pulse
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Margaret Atwood Coming to ASU to Discuss Importance of Creativity in Advancing Sustainability
Published Sustainable Brands  7/30/2014
Internationally renowned novelist and environmental activist Margaret Atwood will visit Arizona State University this November to discuss the relationship between art and science and the importance of creative writing and imagination for addressing social and environmental challenges.Atwood’s visit
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Bentley Becomes First Automaker to Achieve Triple Carbon Trust Standard
Published Sustainable Brands  7/30/2014
British luxury carmaker Bentley Motors announced this week it has become the first automotive manufacturer to earn the triple Carbon Trust Standard, having separately secured group’s Standards for Carbon, Water and Waste through significant reductions in these three key areas at its Crewe, Cheshire
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Rag Bag Makes It Easy for Shoppers to Donate Unwanted Clothes
Published Sustainable Brands  7/28/2014
Many of us buy new things even when we’ve already got a closet full of barely worn clothes. Swedish fashion label Uniforms for the Dedicated has come up with a creative way to alter that behavior with the Rag Bag, a biodegradable shopping bag that helps shoppers live up to the motto:
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IBM Offers Free Supercomputing Power to Sustainability Researchers
Published Sustainable Brands  7/29/2014
IBM has announced it will provide scientists studying climate change-related issues with free access to dedicated virtual supercomputing and a platform to engage the public in their research. This comes in support of the updated Climate Data Initiative announced by the White House today.Each
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General Mills Joins Ranks of Companies Advocating for Climate Policy
Published Sustainable Brands  7/29/2014
BICEP (Business for Innovative Climate & Energy Policy) announced on Monday that General Mills has joined its coalition to advocate for innovative climate and clean energy policies.BICEP, a project of Ceres, was launched in 2008 with a core group of five companies, including Starbucks, Nike, and
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